Hello Kitty Yoga Bag. I'm speechless. Speechless at how cute this is!

I'm totally going to stop binding my mat with a bungee cord now that branded yoga accessories are finally here.

Also, I'm a wee bit jealous that I didn't think of it first. I'm totally going to make a bootleg Hulk mat bag now.

[via Ashtanga News: Ashtanga Role Models for the Future: Live from Tokyo]